The Dawson Academy Blog

Dental Articles on Occlusion, Centric Relation, Restorative Dentistry & More

How to Market to Specialists

Today what we're going to talk about is how do we market to the specialists?

As Dawson dentists, Dr. Dawson will always tell us that we really need to surround ourself with excellent specialists that understand the philosophy and care of how we want to treat our patients, both functionally and esthetically. How do we go about doing this?

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The Golden Rule of Proportion

So as we begin to consider design as it relates to nature, it would be nice if there were some rules or formulas that would allow us to harness the power of what esthetics are all about. That would give us some predictability or a roadmap for our final design. I think it's been the Holy Grail, through mankind, to try to understand what those rules would be.

Fibonacci was a 13th-century mathematician, and he began to observe repeated patterns in nature. And what he tried to create were a series of mathematical logarithms that would give us a mathematical understanding of what esthetics was all about. The Fibonacci sequence was one of those formulas that look specifically at golden proportions.

It was a couple of centuries later that a guy by the name of Leonardo da Vinci came along. And he popularized a sketch called the Vitruvian Man. And it was based upon some work by another Italian engineer and architect, and his name was Vitruvius. And he felt as if the divine proportions seen in man ought to be what is replicated in architecture and design.

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Tips for Treating Airway Disorders

So I want to give you a few quick tips on treating airway disorders. We're learning so much about this. It's been incredible. But let me just share with you a couple of key things to think about.

Number one, a lot of patients come in that are snoring or feeling poorly during the daytime or may have mild sleep apnea that are mouth breathers.

Very, very common. So here's a quick tip. Put tape across their mouth and have them breathe through their nose at night. Just try that, even as you first begin to analyze their airway problem. And often, you'll find that people will come back and say, "I slept great. I felt better. I wasn't snoring." And we've found that even mild apnea may go away through, just, simple mouth taping.

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Tips for using the Leaf Gauge

 

One device that I really love to use in my practice is a leaf gauge.

A leaf gauge is basically a piece of plastic that has multiple thin layers that you can easily use to put in between the front teeth and have the patient kind of move back and forth in a protrusive manner.

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Tips for Communicating With Your Orthodontist

 

As we deal with our functional interdisciplinary team, one of the most important and probably difficult specialists for you is going to be your orthodontist, and communicating with the orthodontist can be a bit of a problem.

First off, if you can find an orthodontist that actually believes in function and joint position, you're ahead of the game because it makes it much easier for you.

Unfortunately, for most of us, we're not going to have an orthodontist that believes in those principles, so we're going to have to kind of do some of the work for them.

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