The Dawson Academy Blog

Dental Articles on Occlusion, Centric Relation, Restorative Dentistry & More

John C. Cranham, DDS has an esthetic oriented practice in Chesapeake, Virginia. An honors graduate of the Medical College of Virginia in 1988, Dr. Cranham maintains a strong relationship with his alma mater as an Associate Clinical Professor. He is an internationally recognized speaker on the Esthetic Principles of Dentistry, Contemporary Occlusal Concepts, Treatment Planning, Restoration Selection, Digital Photography, Laboratory Communication, and Happiness and Fulfillment in dentistry. As a published author, Dr. Cranham has a strong commitment to developing sound educational programs that exceed the needs of today’s dental professional. He is an active member of numerous professional organizations including the American Dental Association, The American Academy of Cosmetic Dentistry, The American Academy of Fixed Prosthodontics, and The American Equilibration Society. Dr. Cranham is co-chair of Advanstar Dental Media’s CE Advisory Board (Advanstar is the publisher of Dental Products Report). Dr. Cranham is the Clinical Director of The Dawson Academy where he is involved with many of the lecture and hands-on courses within the curriculum. As an active educator, he has provided over 650 days of continuing education for dental professionals throughout the world.

Recent Posts

Dawson Quick Tip: Scheduling Emergency Patients Successfully

Hello, everybody. What I want to talk about in this quick tips is, how do we deal with the emergency patient? There's nothing more frustrating than getting a really busy, productive day, and then getting inundated with emergencies, or maybe having the feeling that you put emergencies at the end of the day. And if you get a bunch of them, all of a sudden, you're leaving an hour-and-a-half or two hours after you're supposed to close. That's not good for the moral of the practice. Staff doesn't like it, and I know from personal experience, my wife wasn't very happy when I would come in missing dinner as well.

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Dawson Quick Tip:  Scheduling Basic Restorative Patients Successfully

When we think about scheduling for success, one of the things that we get asked about as a practice gets busier doing more complex things is where do you put the basic restorative: the DO filling that comes from hygiene or the occlusal that comes from hygiene? It can be problematical when you really start loving doing the more complex things, and I certainly went through that. After a while, what we started to figure out is we just needed to hold time for it.

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Dawson Quick Tip: How to Schedule More Profitable Procedures (Green Time)

Hello, everybody. One of the most, I think, important things Dr. Dawson ever taught me was the concept of green time. And you can call green time go time, or time that's being held for more profitable things in the practice. But the way I think about green time is holding blocks of time in my schedule for things that are going to be cerebral; things where I'm going to have to have complete focus for what I'm doing.

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Quick Tip: Converting Emergency Patients into Complete Care Patients

In this edition of Increasing Case Acceptance, I want to talk about converting an emergency patient over to somebody that is going to desire more advanced complete care.

Every one of us have emergencies coming into our practice every day, and many of these patients are focused on the problem at hand. It might be a broken tooth, might be something that's bothering their tongue, or it could be a full-blown abscess where they're in pain. What we have to remember is, if you think about this, it is rare - it's extremely rare - that the only thing that's going on in their mouth is related to that emergency.

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Dawson Quick Tip: How to Increase Case Acceptance with Photography

In this addition of increasing case acceptance, I want to talk about digital photography. You've been hearing me say this over and over if you've been listening to this section along the way: I don't think there's any way that we can completely convey to a patient what is going on in their mouth unless we have a crystal clear picture of what is happening.

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Quick Tip: How to Increase Case Acceptance for Cases of Missing Teeth

In this edition of Increasing Case Acceptance, I want to talk about patients with missing teeth. We all have them. We all have patients in our practice that are missing a molar, and time goes by as the patients wonder whether they should do anything about it. And as you observe the patient over the years, the teeth start shifting in. The upper tooth or the lower tooth start shifting in the space and things start getting off.

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Quick Tip: How to Increase Acceptance for Elective Esthetic Dentistry

In this edition of Increasing Case Acceptance, we want to focus on elective esthetic dentistry. There really isn't anything more fun than talking to patients about things that involve improving their smile. The mistake that we make as dentists is we focus too much on the procedure in the beginning of giving them options of what we're going to do to them, specifically to make them look better.

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How to Get Case Acceptance for Treating Periodontal Disease

When talking about periodontal disease and increasing case acceptance with that part of your practice, this really should be a very simple thing for us to do. Sadly, periodontal disease still goes grossly undertreated in this country and in many of our practices.

So again, what I want you to think about through the lens of optimum oral health, what are some of the terms that we can be talking with patients about to get them to understand?

  1. I would use words like the silent taker of teeth
  2. Talk about their breath
  3. Talk about the drain with the infection affecting their systemic health.
Here again, utilizing the trick of showing them some part of their mouth that's normal and some part of their mouth that is departing from normal really helps that.

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