The Dawson Academy Blog

Dental Articles on Occlusion, Centric Relation, Restorative Dentistry & More

Virginia Bussey is the Director of Marketing & Communications at The Dawson Academy, an international dental continuing education provider based in St. Petersburg, Florida. She is the 2016 marketing co-chair for St. Pete Young Professionals and serving on the marketing committee for Engage St. Pete. Bussey has been published on Yahoo Small Biz, Business2Community, Social Media Today and HubSpot for her expertise in Inbound and Digital Marketing. She is currently writing a marketing workbook to help small to medium-sized businesses easily create effective marketing plans that bridge both traditional and digital marketing channels. She is a proud alumnae of the University of Florida's Journalism and Communications College, where she received her Bachelor's of Science in Advertising.

Recent Posts

6 Rules Every Dentist Should Live By

As children, our parents often teach us rules to live by. There’s the golden rule, ‘Treat your neighbor as you would like to be treated.’ Then you may have also heard the phrase, ‘If you don’t have anything nice to say, don’t say anything at all.’

There are countless other pieces of advice and rules our parents taught to help us be successful adults. And whether we like to admit it or not, we’ve probably repeated these phrases later to our children or nieces and nephews.

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3 Ways Technology Helps Dentists With Patient Communication

If you’re anything like me (and most of our faculty), you like your gadgets and apps. I’ve got my smartphone, tablet, computer and an apple TV just to name a few. And of course, each of those devices have all kinds of apps on them.

These devices and apps help make my life easier – I can get directions to a new place without studying a map. I can avoid waiting in line at the bank by depositing a check via my phone. And I can even check in to a flight and access my boarding pass on my phone. But technology and apps don’t just help in our personal lives, they can help when it comes to a dental practice.

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How to Market a Dental Practice

By: Virginia Bussey

As if practicing great dentistry wasn’t enough, you are now having to take time to figure out how to bring in new business to your practice. And not only that, you are having to keep up with the changing technologies and methods of marketing. So what should you do and where do you start?

In short, online. Online marketing is becoming more and more important when it comes to finding new patients and retaining current ones in your dental practice. But it’s hard to differentiate between what’s important and where you should start when it comes to your online marketing.  
After seeing some marketing work and some marketing fail in the dental industry, here’s my advice on what to do and where to start.

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Dental Education: 6 Tips to Creating Social Media Content

All across marketing resources, articles stress how important it is to have social media accounts, such as Facebook, Twitter, Linked In, Google+, and now Pinterest. Many of those articles neglect to also mention what to do with these social media accounts once you’ve created them.

Having social media accounts is good, but it is important to be consistently updating your social media accounts on a regular basis. Now, I’m not talking about putting the same message on your social media accounts every day or every few hours. When I say consistently update your social media accounts, I am talking about new, unique content.

But what kind of content and updates should this be? What could you possibly write that much about? These are 6 things to share with your social media fans and followers, specifically on Facebook, Twitter, Google+, and/or Linked In:

  1. Dental Tips: take the time to sit down and write dental tips for your patients – set a goal of 50 or 100. You can put these in an excel spreadsheet to use over time. Use one or two dental tips a week on different days. You can also use these dental tips as topics for later blog posts.
  2. Patient Testimonials or Pictures: share links to your patient testimonials or a before & after photo on your website. This will not only show off your dental work, but it will bring current and potential patients to your website.
  3. Blog Posts: give the title and link to new and old blog posts. Just because a blog post is a few months old, doesn’t mean the content isn’t good anymore. Mix it up and share different blog posts each week. If you only have a few blog posts, try to avoid posting the same blog post every week.
  4. Other articles:subscribe to google alerts for various dental terms that are relevant to your practice. For example, you could have a google alert for teeth whitening, dental x-rays, teeth cleaning, crowns, and whatever else strikes your fancy. These google alerts will go to your email and you can take the time once a week to review them.With these articles you can share one that you found helpful for your patients or you could point out how an article is incorrect. For example, if there is a teeth whitening article that actually causes harm to the teeth, like putting fresh lemon slices on your teeth, you can make a status like, “How to NOT whiten your teeth,” or “Are you damaging your teeth trying to whiten them at home?”
  5. Quotes: use quotes from famous people to inspire, motivate or recognize a holiday. For example, use a patriotic quote for Memorial Day or 4th of July.
  6. Weekly Quiz: Ask a question once a week and give a prize. This question could be dentistry related, about the city your practice is in, or anything in any way relevant to your practice. The prize could be as simple as recognition on your website, a $5 gift card to a coffee shop, or even a card mailed to their house for participating.

The previous tips for creating social media content are just the tip of the iceberg when it comes to content creation. Never hesitate to be more creative or try something new. Frequently marketing is an experiment. If something isn’t working (not receiving likes or comments) then try something else.

The goal is to give your followers and fans interesting information and try to bring them to your website.
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10 Mistakes on Practice Websites for Complete Dentistry

Designing and putting together a website can be extremely challenging. It becomes too easy to get caught up on a single element of your website, such as images. Sometimes we forget the end goal—to make our website easy to use for our patients and potential patients. This is especially important because your website could be a first impression of your practice to some.
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