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How to Get More Patients to your Website

Brian Burns, Ads NextBy Brian Burns, President, Ads Next


After developing a website for your business it is important for users to be able to find your website on the internet.  What is the point of having a website if no one can find it?  So how do you get found on the internet?  The best way to get a consistent amount of visitors to your website is through Search Engine Optimization (SEO).

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. – Wikipedia

Optimizing your website will allow users to find you, help you stand out from your online competition and guarantee that you will get web traffic.  Increasing traffic to a website means more potential customers and more potential sales for your business.
  1. Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.

  2. Fill in your “tags.” The two most important tags are Title and Description b/c that’s what is displayed on the search results.

  3. Get other sites to “link” back to you. This is one of the most important of the 100 factors Google considers when ranking sites

  4. Create a blog and post often
    . This can help you get links.

Register for free tools. We recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google’s Local Business center.

Virginia Bussey is the Director of Marketing & Communications at The Dawson Academy, an international dental continuing education provider based in St. Petersburg, Florida. She is the 2016 marketing co-chair for St. Pete Young Professionals and serving on the marketing committee for Engage St. Pete. Bussey has been published on Yahoo Small Biz, Business2Community, Social Media Today and HubSpot for her expertise in Inbound and Digital Marketing. She is currently writing a marketing workbook to help small to medium-sized businesses easily create effective marketing plans that bridge both traditional and digital marketing channels. She is a proud alumnae of the University of Florida's Journalism and Communications College, where she received her Bachelor's of Science in Advertising.