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Taking Dental Insurance Out of the Decision Making Equation

dental insurance equationOne of the tips that I would recommend is changing your vocabulary when you talk to patients regarding insurance.

One of the things that we hear quite often is something like this: "This is what your insurance will cover." I would like you to change that to, "This is what your insurance provides a benefit for." So changing your attitude or mindset, especially with your team when it comes to discussing insurance, is very beneficial for to getting the insurance out of your practice.

So for example, if you're presenting a treatment plan, one of the things that you could say is, "This is what we expect as a benefit from your insurance." Remember, insurance is a benefit. It's not a dependency. By saying it in such a way, you are taking the insurance out of the equation and relaying the information directly to the patient.

 

Another tip is to use the word reimbursement.

Reimbursement reflects the benefit specifically. In other words, "This is what we would expect your insurance to reimburse you." When you say it that way, the patient thinks of it as a benefit. In other words, when the patient pays for a service, this is what they will get back. Think of your insurance as a coupon. It's a benefit that reimburses you for your services.

Want to hear more tips regarding dental insurance? Click here to watch the dental insurance roundtable webinar hosted by The Dawson Alumni Association.

How to Effectively Communicate with Dental Patients

Photo by Roman Mager on Unsplash

Dr. Khanna grew up in Toronto, Canada where he attended the University of Toronto and completed his Bachelor of Science degree (1989). He then continued post graduate school at the University of Detroit Mercy – School of Dentistry and earned his D.D.S. degree (1993). Dr. Khanna then completed a General Practice Residency at the University of Rochester-Strong Memorial Hospital in Rochester, New York (1994). After being an associate dentist for several years, Dr. Khanna opened his practice (March 2000) in beautiful downtown Geneva, Illinois. Since then, Dr. Khanna has been extensively involved in continuing education, and recently completed training at the prestigious Dawson Academy (St. Petersburg, FL). Dr. Khanna has dedicated his practice to excellence in comprehensive restorative and esthetic dentistry. Dr. Khanna’s philosophy involves treating every patient in the four aspects of complete dentistry. This includes achieving harmony between jaw joints, muscles, supporting tissues, and teeth. Dr. Khanna is licensed to provide patients with conscious or moderate sedation for all dental procedures. He completed training at the University of Illinois-School of Dentistry [Chicago] in 2003 where he was trained by the head of the Oral Maxillofacial Surgery department for 9 months. Since then Dr. Khanna has been providing sedation to patients for all dental procedures. If you or someone you know is interested in dental sedation, please contact our office for more information. Dr. Khanna is dedicated to his wife Jeanie and his two children, Raj, and Maxime.