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Dawson Quick Tip: Improving Local Search Results for Dental Practices


The easiest and fastest way to improve your search engine rankings is to make sure all your local listings are set up.

A local listing is essentially your practice's information online. This would be things like your practice name, address, and phone number.

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Improving Dental Practice Search ResultsYou want to make sure that your practice is listed on all local directories and social media platforms. Not only must it be listed but you need to make sure that each listing is consistent. 

For example, The Dawson Academy's address is 390 Four Street North, Suite 200. I had to make sure that across all the different platforms and directories, it was listed Suite 200 instead of number 200, apartment 200, etc. Each one has to be exactly the same.

You can check to see if you have duplicate listings, if you have a listing at all, or if you've inaccurate listings by using the tool Moz Local.

Having local listings set up and accurate will help your current patients, your prospective patients find you easier online.

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Virginia Bussey is the Director of Marketing & Communications at The Dawson Academy, an international dental continuing education provider based in St. Petersburg, Florida. She is the 2016 marketing co-chair for St. Pete Young Professionals and serving on the marketing committee for Engage St. Pete. Bussey has been published on Yahoo Small Biz, Business2Community, Social Media Today and HubSpot for her expertise in Inbound and Digital Marketing. She is currently writing a marketing workbook to help small to medium-sized businesses easily create effective marketing plans that bridge both traditional and digital marketing channels. She is a proud alumnae of the University of Florida's Journalism and Communications College, where she received her Bachelor's of Science in Advertising.