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How Much Do You Charge For That Dental Procedure?

One of the most common questions we get during any one of the classes that we teach is, what do I charge for this procedure?

The most common question that we get is, what do I charge for an equilibration, and what do I charge for records? Before you get into that process, I think what is important to realize is, how confident are you delivering this treatment for your patient at this point?

Setting Dental Procedure FeesWhen you are learning this process, I do not recommend altering or changing your fees. Keep them the way they are.

Most patients will not question you raising your fees until they feel that it is not justified. And how I make that connection with you is, you need to learn to grow your confidence.

I find that when you increase your confidence, raising a fee or changing a fee does not become a problem because when you speak to your patient with that same confidence, you justify that fee. If a patient questions you regarding a fee and you do not have enough confidence, that is when you can run into trouble.

What is important to realize, is the amount of time that you are spending in this process has to be justified with a fair fee. Some people will say a fair fee would be anywhere between 90 to 95% of a usual and customary fee, based on your zip code.

The second tip is to not raise your fees too high for your diagnostic records.

What we do not want to happen is you raise that fee so much that it deters your patient from even taking records. Keep this fee to a very minimal.

The third tip is when you gain your confidence, and you want to increase a fee, keep it within 2 to 5% each year.

That way, it is a very slow progression, and when you think about that process, it is more easily digestible for a patient. And the truth is, most patients will never really truly understand the difference between 2 and 5%, so if you raise that fee over a gradual period of time, it is not going to affect your patient.

The last tip is probably the most common question about equilibration. When you're gaining your confidence, that would be a good time to consider raising your fee.

Eventually, what I want you to think about is the fee that you charge for an equilibration should be approximately what you charge for a full crown.

Remember, equilibration usually takes 2 to 3 visits, so always remember to build that fee into that process. And that way, that will create more value for your patients. So when a patient says, "How many visits will this take?" you can always say, "It may take 2 to 3 visits." And the fee that you present might have more value to your patients.

5 Diagnostic Components in Dentistry for Predictable Success

Photo by Fabian Blank on Unsplash

Dr. Khanna grew up in Toronto, Canada where he attended the University of Toronto and completed his Bachelor of Science degree (1989). He then continued post graduate school at the University of Detroit Mercy – School of Dentistry and earned his D.D.S. degree (1993). Dr. Khanna then completed a General Practice Residency at the University of Rochester-Strong Memorial Hospital in Rochester, New York (1994). After being an associate dentist for several years, Dr. Khanna opened his practice (March 2000) in beautiful downtown Geneva, Illinois. Since then, Dr. Khanna has been extensively involved in continuing education, and recently completed training at the prestigious Dawson Academy (St. Petersburg, FL). Dr. Khanna has dedicated his practice to excellence in comprehensive restorative and esthetic dentistry. Dr. Khanna’s philosophy involves treating every patient in the four aspects of complete dentistry. This includes achieving harmony between jaw joints, muscles, supporting tissues, and teeth. Dr. Khanna is licensed to provide patients with conscious or moderate sedation for all dental procedures. He completed training at the University of Illinois-School of Dentistry [Chicago] in 2003 where he was trained by the head of the Oral Maxillofacial Surgery department for 9 months. Since then Dr. Khanna has been providing sedation to patients for all dental procedures. If you or someone you know is interested in dental sedation, please contact our office for more information. Dr. Khanna is dedicated to his wife Jeanie and his two children, Raj, and Maxime.